Fashion Brand Goal: Increase brand awareness and reach new customers.

A contemporary fashion brand aimed to boost its presence on Amazon while reaching new audiences. We launched a full-funnel strategy using Amazon DSP to target in-market shoppers, fashion enthusiasts, and users interested in similar brands. We complemented this with Sponsored Ads to capture high-intent traffic. Creative assets featured lifestyle imagery and highlighted the brand’s unique selling points, such as ethical sourcing and inclusive sizing. In just three months, the campaign resulted in a 50% increase in reach, a 35% increase in new-to-brand customers, and a 20% rise in repeat purchases.

Outdoor Gear Brand Goal: Reach customers interested in eco-friendly products.

An outdoor gear company wanted to attract eco-conscious consumers shopping for sustainable products. Using Amazon DSP, we developed a campaign targeting eco-friendly and sustainability-focused audiences. We utilized product attributes, such as «recyclable materials» and «environmentally friendly certifications,» in dynamic creatives. The campaign also included Sponsored Ads that highlighted the eco-friendly features of their products. As a result, the brand achieved a 45% increase in sales of their sustainable product line and gained valuable brand loyalty among environmentally conscious shoppers.

Furniture Brand Goal: Reduce campaign complexity.

A furniture brand struggled with managing multiple campaigns across different platforms. They wanted a streamlined solution to manage their advertising efforts effectively. We consolidated their campaigns onto Amazon DSP, creating a unified strategy that targeted customers across various stages of the buying journey. By utilizing programmatic retargeting and custom audiences, we simplified their ad spend allocation while maximizing performance. The brand saw a 35% reduction in time spent managing campaigns and a 20% increase in return on ad spend (ROAS), all while reducing overall campaign complexity.